How to Cancel NOW TV in 2026
To cancel NOW (the service still widely searched as "NOW TV"), sign in on the NOW website, open My Account, go to Membership & Payment, select the membership you want gone, and click Cancel membership. Then follow the prompts past the retention offers. The cancel button does not exist in the NOW app, so a browser is the only way in.
Short answer: Cancel on the website under Membership & Payment, not in the app. You keep watching until your next payment was due. If you signed up through Apple, Amazon, or EE TV, cancel with them instead.
Last updated: June 2026
NOW dropped the "TV" from its name a while back, but people still call it NOW TV, so that is what we are talking about here. It runs on rolling monthly memberships (Entertainment, Cinema, Sports) plus Boost. The cancel flow is not hidden, but two things trip people up: the button is website-only, and the billing source decides where you cancel. Sort those two out and you are done in about two minutes.
Where is the NOW TV cancel button, really?
It is on the website, inside My Account, under Membership & Payment. Not in the NOW app. NOW says plainly you can only cancel on the website, and the option is not available in the app. So if you have been tapping around the app looking for it, stop. Open a browser instead. NOW also recommends a desktop, laptop, or tablet over a phone because the mobile web flow is fiddlier. Terms change, so check NOW's current cancellation page as you go.
How do I cancel NOW TV step by step?
- Open a web browser and go to the NOW website. Use a laptop, desktop, or tablet if you can.
- Sign in with the email and password on the account. Make sure it is the account being billed.
- Click your account icon and go to My Account.
- Select Membership & Payment.
- Find the membership you want to cancel (Entertainment, Cinema, Sports, or a viewing experience). If you have more than one, you cancel each separately.
- Click Cancel membership (or Cancel viewing experience).
- Work through the retention screens. NOW will float offers to keep you. Keep choosing the option that continues cancelling until it stops asking.
- Confirm. You should see a confirmation message on screen right away, and a confirmation email within about 3 hours.
No confirmation email after a few hours? Go back into Membership & Payment and check the status before assuming it went through. A half-finished cancel that stalled on an offer screen is the usual culprit.
The app-store and partner billing gotcha
This is where money keeps leaving accounts after people think they cancelled. If you did not pay NOW directly, the NOW website has nothing to cancel and no cancel button for that plan will appear. You have to cancel wherever the charge actually originates.
- Apple / App Store: if the charge shows up under Apple, cancel on your device at Settings, then your Apple ID / name, then Subscriptions, find NOW, then Cancel Subscription.
- Amazon: if you added NOW as an Amazon channel or Prime Video add-on, cancel it in your Amazon account under your channels or memberships.
- EE TV: if NOW is part of an EE TV package, cancel through EE or in your EE TV account. Cancelling on the NOW site alone will not stop an EE-bundled plan.
- Other partners: Membership & Payment on the NOW site will tell you if a plan is billed by a third party. If it is, go to that provider.
Rule of thumb: cancel wherever the charge shows up on your statement. If your bank statement says Apple or Amazon, that is who you cancel with, not NOW.
Do I keep access to NOW after I cancel?
Yes, on a standard monthly membership. NOW lets you keep watching until the date your next payment was due. So there is no reason to cancel early in the hope of a partial refund. You already paid for the current period, so use it. There is no NOW pause button either, so cancelling is the way to stop the next charge.
What is the deadline to avoid the next NOW charge?
Cancel before your next payment date, which is the day your current period renews. Cancel even a day after that date and you are billed for another full month, with access running to the following renewal. Find the exact date in Membership & Payment, then cancel with a day or two of buffer so a stalled offer screen does not cost you a cycle.
Two catches to know. First, a minimum-term plan (the discounted deals that lock you in for several months) can be cancelled in My Account, but the cancellation only takes effect at the end of your minimum term, and payments continue until then. Second, a Sports Day Membership is a 24-hour pass that cannot be cancelled once bought. And if you cancel your last remaining membership, NOW automatically cancels Boost or Ultra Boost from the next billing date.
Do I have to talk to a retention agent?
Not for a normal membership. The whole thing is self-serve on the website, with on-screen offers rather than a phone call. You just click past the offers. The exception is a Sports Day Membership question, where NOW may point you to customer support, but the day pass itself still is not cancellable once it starts.
Compare your options for cancelling NOW TV
| Method | Effort | Speed | Best when |
|---|---|---|---|
| NOW website (Membership & Payment) | Low, a few clicks | Instant on screen, email within ~3 hours | You were billed by NOW directly |
| App Store (Apple) or Amazon | Low | Immediate | Your statement shows Apple or Amazon |
| EE TV or other partner | Medium | Depends on the partner | NOW is bundled into another provider's package |
| Put Karen on it | Lowest, you hand it off | Karen works it for you | You want it handled without digging through menus. Outcome is not guaranteed. |
What if NOW charged me after I cancelled?
First confirm the cancellation actually completed in Membership & Payment and that you cancelled at the correct billing source. If NOW billed you directly after a confirmed cancellation, contact NOW and ask for the charge to be reversed, referencing your confirmation email. If they will not fix a clearly wrong charge, you can look at disputing the credit card charge with your bank. It helps to understand the difference between a chargeback and a refund before you start, and what to do when a company will not refund you.
Common questions
Below are the questions people ask most about cancelling NOW.
Menus, offer screens, and a cancel button that hides in the wrong app. Karen cuts through it, cancels NOW, and chases the charge if you were billed after cancelling. No outcome is guaranteed, but you do not have to do the clicking.
Put Karen on it.